post icon Pure Insights Category London

Evolving role of the CFO

Pure’s Caroline Hudson in Financial Worldwide Magazine’s article on the role of the CFO:

‘A number of [developments], in areas such as technology and innovation, are [shifting] the parameters of what it means to be an effective CFO. “The role of the CFO has evolved dramatically over the last decade,” says Caroline Hudson, head of CFO practice at Pure. “No longer is it enough for the CFO to be the steward of the organisation. They are now firmly established as the right-hand person to the CEO, partnering with the business financially, commercially and strategically.” Indeed, CFOs must continue to foster closer relationships with CEOs. While decision making will ultimately reside with the CEO, the two must share trust, understanding and integrity.’

Read the full article here.