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Pure unveils new brand

We’re really proud to announce that we have rebranded, bringing our visual identity in line with our positioning as a leader in search and recruitment.

Our brand has an entirely new look and feel, including a logo, website and values.

It also includes a brand video, which you can watch here.

Jessica Wilson, Global Head of Marketing, says “For search and recruitment firms to compete effectively it is vital that we both act and look the part of a leader in our industry. Pure have been acting the part for nearly 2 decades. What our new brand does is bring us in line with that visually.

But, of course, a brand is about more than a visual identity. We have looked at the tone of our communication to allow us to express our personality and our values: Pure passion, Pure commitment, Pure know-how and Pure clarity. We have adapted and upgraded our operational model, office environments and internal HR processes. And we have big plans to invest in our digital assets. What we have now is a brand that enhances our reputation and builds on it for the future.”

Chris Nelson, CEO, comments “This represents another really exciting landmark in the journey of Pure. We now have a consistent voice, look and feel as a business; something especially important as Pure embraces new frontiers such as the USA and the DACH region, whilst achieving record results. It puts our values, behaviours and employee engagement at the centre of our business. It also demonstrates our commitment to surpassing what is expected in our industry; going beyond the ‘transaction’ to deliver a higher quality of service and smarter solutions. I am excited about where this new brand is going to take us.”

Our brand brings a sharp new visual identity, based on the use of a primary colour palette – black, white and a striking green – and identifying Pure through the use of square imagery. It uses the word ‘Pure’ paired with a noun to describe its services, values and general ethos.

Brand guidelines can be accessed here.

The values are as follows:

Pure passion
We’re full of energy – unstoppable, ambitious, inventive, agile. We think big, we think laterally. We do things the ‘Pure way’. Which means we’re a breath of fresh air in the recruitment and search world.

Pure know-how
We’re experts with the deepest knowledge in our fields. We closely monitor our markets and build long term partnerships with candidates and clients. We have the insight to know what’s needed and the experience to know how to respond.

Pure clarity
We’re dead clear. We have well informed and well-articulated opinions, that’s because we always listen first. Open channels of communication are very important to us – this leads to solutions that are right for everyone.

Pure Commitment
We put people first. Candidates, clients, our employees are the heart of our business. We take the time to meet face to face. We see what CVs and client briefs can’t show: personality, values, approach, aspirations. Business cultures thrive because we put the right peatle in place.

For more information, please contact Jessica Wilson at or on +44 (0)20 7429 559.