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James Baker

James Baker

James is a Director at Pure and established the Risk Management and Quantitative Analytics divisions. 


James oversees a team of experts who help Financial Services clients, including Investment Banking, Asset Management, Hedge Funds, Insurance, and Trading Houses, with their hiring needs. 

He has operated in this space for almost a decade and is dedicated to delivering the best service possible to his clients and candidates. James has matched countless candidates to their perfect roles - from AVP to MD and remains in contact to guide their careers and maximise their potential. 

James holds a 2:1 Geography and International Relations degree from Oxford Brookes University. He previously worked in the risk teams at BRUIN Financial & Eximius before setting up the team at Pure. 

James is a keen footballer and played in the only non-league football match at Wembley Stadium as part of their Rainbow Laces campaign. In addition, James has spoken on several panels about LGBTQ+ inclusion in sports. 

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