Pure purpose.
Passionate about people succeeding.

Like our clients and candidates, we’re dedicated to what we do, working together openly and making the recruitment process efficient, effective and enjoyable for everyone.

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Our vision

Always adding value

Our vision is to be the go-to search and recruitment firm in our specialist markets, globally. Our aim is for clients and candidates to trust us completely to manage their hiring needs and long-term careers.

Our mission is to surpass what is expected of search and recruitment firms; going beyond the ‘transaction’ to deliver a higher quality of service and smarter solutions.

We are experts in our markets; we care that businesses and candidates thrive.

We follow careers and businesses carefully. This allows us to go beyond the candidate profile to the person. And to go beyond the client brief to understand and accurately respond to real needs.

We put people – our candidates, our clients, our employees – at the heart of our company.

We listen, we advise, we challenge, we collaborate – we operate as partners and build strong relationships.

Alongside our parent company Kernel Global, and sister company Dartmouth Partners, we form a community of like-minded recruitment companies delivering exceptional results for our clients, candidates, and team alike.

Our values

Pure passion

We’re full of energy – unstoppable, ambitious, inventive, agile. We think big, we think laterally. We do things the ‘Pure way’. Which means we’re a breath of fresh air in the search and recruitment world.

Pure clarity

We’re dead clear. We have well informed and well articulated opinions, that’s because we always listen ­first. Open channels of communication are very important to us – this leads to solutions that are right for everyone.

Pure know-how

We’re experts with the deepest knowledge in our ­fields. We closely monitor our markets and build long term partnerships with clients and candidates. We have the insight to know what’s needed and the experience to know how to respond.

Pure commitment

We put people ­first. We take the time to meet face to face. We see what CVs and client briefs can’t show: personality, values, approach, aspirations. Business cultures thrive because we put the right people in place.